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Digital/Direct Marketing
Digital best practices will continue to evolve in the areas of SEO, SEM, social networking, mobile media, video, affiliate and e-mail marketing. The most sought-after executive leaders combine this understanding of addressable media, direct marketing and CRM disciplines with a multichannel mindset, passionate customer focus and pronounced analytical skills. The result is accountable, ROI-focused, insight-driven business models that successfully strengthen customer relationships, generate transactions, build brand and enhance shareholder value. The Digital/Direct Marketing Practice is the cornerstone of the firm and has been successfully completing search assignments and consulting engagements since 1999. Our leadership and success in the industry is well-recognized and has been achieved through many years of client-satisfying performance. This focus and passion allows us to bring deep expertise, knowledge, and unmatched results in recruiting leadership for both digital and more traditional direct marketing service providers in both the B2C and B2B arenas. The organizations hiring us includes digital and integrated marketing agencies/service providers, respected Fortune 500 companies, smaller web-centric and web-enhanced entities and private equity firms. Client engagements focus on recruitment of executive and senior level management, board directors and specialty functional areas such as analytics, account management, strategy and creative. Consulting engagements focus on management assessment, governance and succession planning. Completed Digital / Direct Marketing Assignments
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Customers’ increasing reliance on digital channels to research products and services, compare prices and transact, whether online, in-store or by phone, impacts most every business sector today. Web 2.0 technologies are allowing companies of all sizes to acquire and build relationships with customers in a targeted, cost-effective and personalized manner. The Digital/Direct Marketing Practice partners with agencies/service providers and corporate marketing departments to provide the experienced and visionary digital leaders who are capable of harnessing the full set of digital tools and who are comfortable managing in multichannel environments.
